Art Direction & Design

TouchBistro

Senior Designer Staff

Led a wide range of creative projects for a Toronto-based restaurant POS software company serving clients across North America

Designed annual reports and sales collateral for key U.S. clients, supporting growth and high-level customer engagement

Developed how-to guides and onboarding materials tailored for new restaurant owners, strengthening brand trust and usability

Created the brand experience and visual identity for a gala event at the Annex Food Hall, including environmental and event branding

Designed and art directed TouchBistro’s Reservations Launch Event, an evening that brought together restaurant owners, media, and industry leaders

Developed event branding, signage, and on-site visuals to elevate the guest experience
Oversaw creative direction for programming, ensuring the event highlighted new product features while celebrating food culture
Collaborated with production teams and stakeholders to execute a seamless, high-impact experience that reinforced TouchBistro’s leadership in restaurant technology

Art directed multiple professional photoshoots, overseeing talent, styling, and creative direction to align with brand storytelling

Ensured all creative outputs reinforced brand standards, consistency, and strategic objectives across print, digital, and experiential platforms