Toronto, Ontario
Timmins
Rock
(NOJHL)
Hockey Team Crest & Branding Rollout
-
Originally played for the team in 1996, later invited by a former teammate and Director of Operations to design the new team crest
-
Secured approval from the Board of Directors and led the rollout of the rebrand across uniforms, alternate jersey designs, merchandise, bus wrap, center ice logo, and collectible hockey cards
-
Oversaw the creative application of the crest to ensure consistency across all brand touchpoints, from on-ice visuals to fan merchandise
-
The project’s success generated wider recognition, leading to additional requests from other teams for rebrands and custom crests
-
Recently engaged to redesign the Northern Ontario Junior Hockey League (NOJHL) branding, set to debut for the 2025/2026 season
- Blended personal connection, design expertise, and brand strategy to create identities that resonate with players, fans, and the broader hockey community