Toronto, Ontario
Sobeys
Agency: Icon Digital Productions
National In-Store Digital Displays
- Led creative direction for Sobeys and Safeway’s nationwide in-store digital displays
- Presented weekly pitches and managed client feedback to align with brand and campaign goals
- Collaborated with animators and art directors to define aesthetics, layouts, and motion concepts
- Oversaw creative from evergreen department assets to seasonal promotions and national announcements
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Ensured consistency and quality on every activation before client approval and rollout
- Helped transform the in-store experience into a dynamic, engaging environment seen across Canada