Paul Ainsworth Illustration & Design
Toronto, Ontario

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Art Direction, Design & IllustrationIllustration PortfolioNetwork:  

Art Direction & Design


Nike
Crown League


Nike Crown League – Environment Design (via McCann Worldgroup, Toronto)

  • Engaged by McCann Worldgroup to refresh and update the Nike Crown League footprint for the 2018 summer season

  • Rolled out new creative executions inspired by Nike’s refreshed Just Do It campaign, ensuring consistency with global brand direction

  • Designed a full environment takeover, applying campaign visuals across signage, courtside graphics, and event materials

  • Contributed to Nike’s official brand guidelines, with my work showcased as a strong example of integrated environment design

  • Collaborated with agency teams and production partners to ensure a cohesive rollout across digital, print, and experiential touchpoints

  • Delivered a refreshed event identity that reinforced Nike’s leadership in basketball culture and deepened fan engagement