Paul Ainsworth Illustration & Design
Toronto, Ontario

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Art Direction, Design & IllustrationIllustration PortfolioNetwork:  

Art Direction & Design


Canadian Tire


Agency: Taxi Canada - Toronto
  • Invited to collaborate with TAXI on multiple Canadian Tire projects requiring design, illustration, and digital expertise

  • Created a comprehensive style book for the “Tested for Life in Canada” campaign that is still in use more than a decade later

  • Art directed, designed, and illustrated branding systems for all Canadian Tire stores nationwide

  • Developed iconography, branding guidelines, and logos to support in-store campaigns, packaging, and social media

  • Worked closely with clients, creative directors, and production designers to oversee rollout and ensure consistency across touchpoints

  • Designed an experiential maple leaf sculpture made from large hockey sticks, displayed at Canadian Tire’s South Edmonton location and hoisted as a centerpiece activation

  • Contributed to national branding activations that strengthened Canadian Tire’s identity and consumer trust

Royal Canadian Mint – Canada 150 Collector’s Edition

  • Designed the Canada 150 commemorative 10-cent coin and collector’s edition bill, distributed to more than 2 million Canadians

  • Collaborated with the Royal Canadian Mint to create an iconic design celebrating Canada’s history and identity

  • Delivered a piece of collectible design work that reached a national audience and became part of Canada’s 150th birthday celebration