Toronto, Ontario
Boots & Hearts
Boots & Hearts Country Music Festival (via Puncture Design)
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Collaborated with Puncture Design from 2012–2015 to bring the festival brand to life through cohesive design systems and standout creative projects
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Produced program layouts, signage, and wayfinding systems to guide tens of thousands of attendees seamlessly across the grounds
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Developed bold outdoor advertising that captured attention and built anticipation leading up to the festival
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Designed merchandise collections that extended the brand into wearable experiences for fans
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Created branding for event activations including the Boots & Hearts Bass Tournament, Bull Riding activation, and Emerging Artist platform
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Delivered festival-branded materials that reinforced a memorable, consistent identity across physical and digital touchpoints
- Contributed to the growth and cultural impact of one of Canada’s largest country music festivals through integrated design and storytelling