Toronto, Ontario
Air Miles
Air Miles – Royal Winter Fair Activation
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Collaborated on the Air Miles footprint activation at the world-renowned Royal Winter Fair
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Helped sell the creative vision of the custom-built giant toque (beanie) centerpiece to the client through visuals and design support
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Designed the interior creative, product displays, and surrounding signage, transforming the space into an immersive brand environment
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Shaped the look and style of brand ambassadors, ensuring their presence aligned with the activation’s overall design and storytelling
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Showcased a range of Air Miles reward products, giving collectors a tangible and interactive glimpse of what their points could achieve
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Created a cohesive design system that excited and inspired current collectors while drawing in new audiences
- Contributed to an activation that blended experiential design, storytelling, and brand engagement in a memorable way